Working alongside Craft PR and Secret Location, We crafted a unique immersive activation to launch the Tim Hortons x Baileys partnership. With hands-on games, immersive photo moments, and limited-edition branded swag, the activation embodied the fun spirit of both brands—sparking significant media excitement and giving guests a truly memorable experience.

My responsibilities were some very initial creative direction/concepting and asset creation, as well as some final animation assistance.