Working alongside Craft PR and Secret Location, We crafted a unique immersive activation to launch the Tim Hortons x Baileys partnership. With hands-on games, immersive photo moments, and limited-edition branded swag, the activation embodied the fun spirit of both brands—sparking significant media excitement and giving guests a truly memorable experience.

My main responsibilities were some initial creative direction around the high level experience, layout and experiential stations, as well as more detailed direction on digital art needs and practical execution.  We were provided reference imagery of the Tim Hortons Christmas package branding, and I took inspiration from that – designing and continuous day/night loop set against a skyline of Toronto’s landmarks. I added a never-ending snowfall to tie the characters and interactive stations together with the base backdrop.

Later on, I needed to step in and take over production of one of the interactive stations – the transformation of a typical Tim Hortons beverage cup into their Christmas branding.