LITE-BRITE: WORLDS OF WONDER
This immersive experience embraces the endless possibilities of imagination through the lens of the venerated toy. Embark on a 60-minute immersive journey through ocean depths, prehistoric landscapes, and futuristic scenarios, each offering captivating visuals and storytelling – Then, discover 12 games for all ages, offering competitive play or solo adventures. Enjoy endless fun and entertainment with diverse experiences tailored to every person.
My responsibilities were primarily to Direct one of the three worlds (Futureworld) of the overall cinematic show. This included developing the narrative, producing rough animation for the story beats, content blocking and editing. Once a detailed animatic of the entire sequence was complete, it was handed over to the production team who produced the final visuals.
Additionally I was responsible for leading the content adaptation team and developing technical and creative solutions for adapting the final content as well as leading the installation process for immersive venues with footprints that differed from the primary Toronto location.
EXAMPLE OF DELIVERED ANIMATIC AND FINISHED CONTENT
PHOTOS FROM THE EXPERIENCE
ENTRANCE
ALTERNATIVE VERSIONS
Besides being responsible for developing the technical pipeline for adapting the final show files from Toronto to the Las Vegas Location, I was also additionally responsible for heading up the installation team – travelling to Las Vegas and making changes to on-site conditions as necessary. Additionally, I was responsible for making much of the on-site attract screen content, including the ticketing backdrop, and a digital building frieze as part of the exterior facade
I held similar responsibilities for the installation of the show in the Luna Park facility in Australia – developing the technical pipeline and adaptation templates for adapting the final show files from Toronto and heading up the on-site installation team. Similarly to Las Vegas, I was responsible for making any additional on-site attract screen content.
I held similar responsibilities for the installation of the show in the Luna Park facility in Australia – developing the technical pipeline and adaptation templates for adapting the final show files from Toronto and heading up the on-site installation team. Similarly to Las Vegas, I was responsible for making any additional on-site attract screen content.
This version expanded the style of immersive exhibit beyond the one to two room versions seen in previous installations. It featured 13 guest -facing rooms including Retail/Ticketing. My responsibilities encompassed experiential development and creative direction, layout and architectural design, technical design, construction management, motion graphics and leading the on-site install team.
